Adobe Leading the Industry for Customer Analytics Solutions

Analytics | July 27, 2018

 

Adobe leads the Customer Analytics field according to the recent  Q2 2018 Forrester Wave report.  Adobe Analytics allows you to self-explore the data as well as using advanced analytical capability to automate insight discovery, all within a nice UI. 

It’s inclusion as part of the larger Adobe Experience Cloud lets you quickly convert that insight into action with Adobe Target and/or Campaign to deliver unique customer experiences at scale and also quantify the marketing lift of those efforts – empowering the business to understand return on the investment it has made in the people, process, and platform.

Download the Forrester Report to learn why Adobe is leading the industry.

 

 

 

Reid Bryant is responsible for building a world-class team focused on creating and capturing value through the sophisticated application of data science to analytics, optimization, and personalization. He brings over 13 years of expertise in quantitative fields and has led high performing optimization and analytics programs at clients like Microsoft, Barnes & Noble, Bank of America, Viacom, the Gap, Humana, Johnson & Johnson, and Chic-fil-A. He is a co-founder of the Raleigh Chapter of the Digital Analytics Association and provides digital marketing analytics lectures at the Institute for Advanced Analytics at NC State University as well as Duke University’s Fuqua School of Business.