iCiDIGITAL Nominated for 2017 North Carolina Technology Award

Leadership | November 14, 2017

iCiDIGITAL was recognized by the North Carolina Technology Association during their 2017 NC Tech Annual Awards Gala.The annual event celebrates innovation, growth and leadership in North Carolina’s technology sector.  Along with other organizations representing a variety of industries, we were commended for technology achievement  in our state. 

iCiDIGITAL was named a finalist in the category for New Media / Digital Marketing:

For 5 years and counting, iCiDIGITAL has been a trusted partner of Charter-Spectrum (formerly Time Warner Cable), America’s fastest growing TV, internet and voice company. We have played an integral role in developing and deploying the digital technologies that help them connect to their over 26 million customers across the US, and right here in North Carolina.

Our team has developed digital capabilities to give Charter-Spectrum the increased ability to deliver personalized online content to each of their customers based not only on their location, but their viewing habits, position in the sales cycle, and other key factors.

iCiDIGITAL created the necessary integrations with applications like SalesForce and Eloqua to give Charter-Spectrum the ability to better understand and target users, showing information that is exactly relevant to that user. A customer initially identifies himself (either by logging into their account or filling out a form) and then as they move through the site or click remarketing banners (for example) are assigned additional properties so they can be shown content that best fits their profile. A user’s information is constantly updated in order to provide the highest level of personalization.

The platform we developed even configures the chat feature to change based on the location, device, and time of day a user interacts with an agent; allowing a faster diagnosis of the problem, and a more customized solution for the customer.

Charter-Spectrum has significantly improved their revenue stream using the personalization development from iCiDIGITAL, proof that the system is working and keeping their customers happy and returning.

 

 

 

Kari Mayhew is the Marketing Lead for iCiDIGITAL, and has contributed engaging and educational ideas to a variety of enterprises, both on and off-line, for well over a decade. She can also be found experimenting in the kitchen, running on dirt trails and cheering for favorite teams.