The Right Way to Optimize Personalization

Digital Marketing | January 2, 2018

It’s no secret that a better customer experience increases clicks, conversions and loyalty. Giving customers what they want, right when they want it is the core of a successful personalization strategy.

Businesses can use a multitude of personalization tools to help test, target and optimize, but that’s just the tip of the iceberg.  What you need is a full personalization engine.  One that lets you experiment across all the customer channels and uses powerful machine learning for large-scale personalization payoffs.  And most importantly, is informed by your other digital marketing efforts.

Adobe dives into this critical piece of personalization to discuss the best ways to maximize your efforts across all customer channels and touchpoints.  

Click here to read Experience Design Optimization

 

 

Kari Mayhew is the Marketing Lead for iCiDIGITAL, and has contributed engaging and educational ideas to a variety of enterprises, both on and off-line, for well over a decade. She can also be found experimenting in the kitchen, running on dirt trails and cheering for favorite teams.