Profitable Audience Engagement is Both Art and Science
No matter how powerful your technology platform, or enticing your business offerings, your site’s UX and UI need to deliver great experiences every time. You can lose a lifetime customer, and the revenues that go with them, from just one frustrating interaction.
iCiDIGITAL designs and architects intuitive, user-centered web sites for Adobe Experience Manager (AEM) and other platforms that provide author efficiency, deliver great customer experience, and move business KPIs.
The secret to our UX services
- Business Objectives and Strategy – Examine the big picture and how it factors into your objectives and integrate creative opportunities to maximize return on investment.
- User Research– Engineer ideal user paths to put the right information in front of the right customer every time.
- Information Architecture (User flows, Wireframes, and Prototypes) – Study your audience to effectively plan, design, and build marketing strategies, interactive experiences, and enterprise platform solutions.
- Usability Testing– Test every solution with actual users to reveal frictions, preferences, and optimum interaction points so they move through your site efficiently, and effectively reach conversion.
- Content Analysis and Strategy– Combine analytics with our knowledge of your goals and audience to organize, design, and display the most engaging content.
- Conversion Optimization– Post-launch, we regularly measure and analyze results to identify strategies that will increase the number of successful conversions.
The how and why of our UI services
- Discover – Develop creative insights and ideas that solve challenges and ensure positive user experiences for internal and external users.
- Design – Collaboratively ideate and execute award-winning user interface designs that inspire and engage users, helping them get work done while creatively elevating the brand.
- Deliver – Application and follow through of UI to every page, test, and launch, listen to results, and perform ongoing optimization to improve the site design so that it drives business goals.
- Train and Educate – After launch, we continue to educate and train marketing and IT stakeholders to plan and manage their own maintenance, upgrades, and new campaigns for their website and its branded interface.
User Centered Design begins by thoroughly defining the user’s perspective and builds the system to match those needs. The results are web properties that offer a more efficient, satisfying, and consistent experience for the user, which many times increases conversion and cusomer loyalty.