Digital Strategy

The Magic that Makes it Work

DIGITAL TRANSFORMATION

FLEXIBILITY + VELOCITY

Our leadership starts with internalizing your business goals and marketing vision. We create adaptive solutions that meet your specific needs. We’re trusted by companies like Charter, Food Lion, Ingersoll Rand, and SAS because of our ability to lead them through a digital transformation, mitigate risks, manage change, and guide them to success.

CMS PLATFORM GUIDANCE

Legacy content management systems (CMS) become outdated and counterproductive as your marketing goals grow and your customers’ needs change. When the time comes to update your CMS, your business needs will dictate the decision – but the technology must be in line with Marketing and IT requirements as well.

01. Determine

Determine business needs and requirements for new CMS platform

02. Inventory

Inventory your current CMS’ technical and functional capabilities

03. Understand

Understand business, marketing, and IT processes surrounding a CMS

04. Analyze

Analyze the gap between the current and future state

05. Evaluate

Evaluate multiple CMS platforms to recommend the best solution

Technology ROADMAPS

A successful roadmap starts with a full understanding of your people, your process, and your platform. As we work through the three P’s, we define your business goals, gather your technical and functional requirements, and identify constraints and opportunities. From that, we deliver a roadmap that outlines the timeline and resources needed to meet your end goals.

PEOPLE
Who will be using the system and what skills do they have?
PROCESS
What business processes need to be supported, revised, or created?
PLATFORM
Which system will work in these parameters and achieve business goals?

PLATFORM ASSESSMENTS

We offer assessments to pinpoint the areas of your platform that stray from best practices and may be affecting performance. We evaluate your current implementation to find gaps between where you are and where you need to be, and determine how it may prohibit future growth or affect other business goals. The result is a comprehensive plan to upgrade, maximize, and scale your system.

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DIGITAL TRENDS CRITICAL TO SUCCESS

Uncover actionable ideas and insights you can implement into your marketing efforts for positive results.

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Let's talk about solutions for the goals, challenges, and opportunities your company will encounter in your digital space.

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