Experience Design

Building Result Driven Solutions

GATHER TO STRATEGIZE

RESEARCH + ANALYSIS

Effective design that delivers a great customer experience has to be rooted in data. We follow a User-Centered design approach to first identify your users and their goals, examining every step of their digital interaction. Usability testing provides qualitative and quantitative information to uncover pain points for critical tasks and paired with analytics, we can draw from a foundation of user data to drive design decisions and create functional utility.

Define Personas
Identify User Personas to scope breadth of user needs
Test Pain-Points
Understand the pain-points of each user on the current site
Validate Assumptions
Utilize analytics and results to measure user assumptions

DESIGN + DEVELOPMENT

Using the insights gained from our research and testing, we engage in an iterative process of ideation, prototyping and re-testing to validate our findings.  From defining user flows, to developing structure through site mapping, and perfecting layout via no-frills wireframes, we strive to solve user needs and increase your ROI, all while embracing ADA compliance standards when needed.  While UX Design may lack some of the flashy bells and whistles, ensuring that the design works at this critical phase lays the foundation for everything else; most importantly, a better user experience.   

USER FLOWS

Find the steps users take to solve issues

SITE MAP

Planned architecture based on user needs

WIREFRAMES

Create a user-informed, low-fidelity page layout

INSPIRE TO CONVERT

VISUAL DESIGN

Our approach to Visual and Interface Design combines the insights from our research, testing and foundational UX work to craft websites that are bound to amaze, convert, and improve your user’s experience. The integrity of your brand and the needs of your customers create the groundwork for our creative output. Our designers leverage their extensive knowledge of color, typography, patterns, and hierarchy to help your users find what they need and come back for more.

01. BEAUTIFY

Leverage curated imagery and typography to create an immersive experience

02. BRAND

Use queues and patterns to help users navigate the site and meet their goals

03. GUIDE

Maintain the integrity of the brand while keeping your design fresh

04. ATTRACT

Stand out with a beautiful user-interface and stunning visual design

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USER TESTING 101

Uncover actionable ideas and insights you can implement into your marketing efforts for positive results.

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CONTACT US

Let's talk about solutions for the goals, challenges and opportunities your company will encounter in your digital space.

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