To better understand the customer experience (CX) revolution that’s taken place over the past five years, AdWeek conducted in-depth research into how CX affects the brand marketing ecosystem, including in-depth discussions with more than 30 senior executives at technology providers, brand marketers and agencies.
Download the report to learn insightful directives from industry leaders.
The Four Key Areas Covered:
- Why digital transformation is a strategic imperative
- The essential role of technology
- The most important questions executives need to ask
- The factors most critical to future success