The Marketer's Guidebook to Digital Transformation

To better understand the customer experience (CX) revolution that’s taken place over the past five years, AdWeek conducted in-depth research into how CX affects the brand marketing ecosystem, including in-depth discussions with more than 30 senior executives at technology providers, brand marketers and agencies.

Download the report to learn insightful directives from industry leaders.

The Four Key Areas Covered:

  • Why digital transformation is a strategic imperative
  • The essential role of technology
  • The most important questions executives need to ask
  • The factors most critical to future success

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