The Marketer's Guidebook to Digital Transformation

To better understand the customer experience (CX) revolution that’s taken place over the past five years, AdWeek conducted in-depth research into how CX affects the brand marketing ecosystem, including in-depth discussions with more than 30 senior executives at technology providers, brand marketers and agencies.

Download the report to learn key findings and insightful directives from industry leaders.

The Four Key Areas Covered:

  • Why digital transformation is a strategic imperative
  • The essential role of technology
  • The most important questions executives need to ask
  • The factors most critical to success

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