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In her role as Director of Strategic Partnerships, Adriana leads channel initiatives for iCiDIGITAL, combining several years of experience in the Digital Marketing industry, and working with top technology innovators and agencies covering initiatives across marketing, sales, and delivery. Adriana is responsible for formulating business strategy, building the overall architecture of the channel, developing processes and methodologies as a solid foundation to grow a successful partner ecosystem leading to increased revenue and industry brand awareness for iCiDIGITAL.