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Amy Lai is a UX Designer for iCiDIGITAL. Her mission is to understand business goals and to discover user needs. Amy uses this research to create intuitive, functional, and delightful user-centered designs. She is also the co-director of community events for the Triangle’s User Experience Professional Association (Triangle UXPA), which is a professional society of local UX-ers. Outside of the office, you can find her fulfilling the self-proclaimed title of “wannabe food critic” by trying out new restaurants around town.