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Reid Bryant is responsible for building a world-class team focused on creating and capturing value through the sophisticated application of data science to analytics, optimization, and personalization. He brings over 13 years of expertise in quantitative fields and has led high performing optimization and analytics programs at clients like Microsoft, Barnes & Noble, Bank of America, Viacom, the Gap, Humana, Johnson & Johnson, and Chic-fil-A. He is a co-founder of the Raleigh Chapter of the Digital Analytics Association and provides digital marketing analytics lectures at the Institute for Advanced Analytics at NC State University as well as Duke University’s Fuqua School of Business.