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Tyler St. Clair is a certified Adobe Business Practitioner with experience in several digital industries. As an analytics consultant at iCiDIGITAL, Tyler is tasked with helping clients optimize their web analytics solutions to efficiently solve complex business challenges. He accomplishes this by applying his expertise in Adobe Analytics, tag management systems, econometrics, and web analytics best practices. Tyler specializes in bridging the communication between the executive, the product, and engineering teams to ensure accurate data is utilized in answering the most important business questions.