iCiDIGITAL Launches Analytics Division

Leadership | August 29, 2018

Creating & Measuring Extraordinary Digital Experiences

We are proud to announce our commitment to creating more personalized digital experiences for our customers with the addition of our analytics team.

The division will be led by Reid Bryant, former lead for analytics & data science at Brooks Bell.  “I am truly excited to join iCiDIGITAL’s executive team and lead our analytics division.  iCiDIGITAL has a fantastic reputation in the industry and working alongside our talented team will present unique opportunities to meet the challenging needs of our clients and their customers.  By adding a quantitative focus to our existing expertise, we will be well positioned to leverage the data-driven strategies necessary to create engaging and personalized customer experiences at scale,” said Reid Bryant, VP of data science at iCiDIGITAL.

Our analytics team will help guide clients with actionable plans based on the data they’re receiving, as well as helping them collect data they never thought possible. This provides the brand the opportunity to deliver the right message to the right person through the right medium, on the right device, at the right moment.

“Leading and aspiring brands continue to struggle reining in, making sense of, and utilizing all the data they have access to.  We are investing in organizations that offer pragmatic solutions that can be deployed with speed to help solve this problem,” said Brian F. Martin, Partner & Vice Chairman at Beringer Capital, parent company of iCiDIGITAL.

“Reid and I agree that experience-driven businesses excel by leveraging deep insights to deliver highly tailored, engaging customer journeys that lead to high levels of brand satisfaction and most importantly, brand loyalty. By adding a robust analytics and optimization practice to our existing top-flight digital experience foundation, we will have all the tools necessary to aggressively and successfully drive our client partners through their digital transformation journeys,” said Greg Boone, President and CEO at iCiDIGITAL.

Learn more about our analytics and optimization capabilities here.

Listen to Reid Bryant talk about how analytics will compliment iCiDIGITALs existing foundation of creating exceptional digital experiences below:


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Reid Bryant is responsible for building a world-class team focused on creating and capturing value through the sophisticated application of data science to analytics, optimization, and personalization. He brings over 13 years of expertise in quantitative fields and has led high performing optimization and analytics programs at clients like Microsoft, Barnes & Noble, Bank of America, Viacom, the Gap, Humana, Johnson & Johnson, and Chic-fil-A. He is a co-founder of the Raleigh Chapter of the Digital Analytics Association and provides digital marketing analytics lectures at the Institute for Advanced Analytics at NC State University as well as Duke University’s Fuqua School of Business.