Lead Generation Specialist

Sales Raleigh, NC
COMPANY DESCRIPTION:

iCiDIGITAL delivers market-leading enterprise technology solutions that give our client’s a decided advantage. We create award-winning websites and interactive digital strategies that help improve marketing results and create more profitable customer interactions. Our team of experienced specialists, and our track record of successful partnerships, gives us an edge in industry know-how and in understanding the big-picture. With expertise in AEM, and experience building adaptive systems with Adobe Marketing Cloud, iCiDIGITAL is a powerful implementation partner for enterprise organizations. Work with us to get ahead in the ever-changing digital landscape.

ESSENTIAL JOB DUTIES & RESPONSIBILITIES:

Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of this position. The below list represents the major tasks assigned to incumbents in this job. They are not intended to be an exhaustive list of all tasks.

You will work hand-in-hand with the marketing team, research team, and sales team to generate leads for the company. This individual must be able to contribute to corporate marketing and sales plans ensuring effective coordination of driving leads for the sales process. Daily responsibilities include:

  • Develop and execute a lead generation plan that generates leads for the sales team via various online marketing channels
  • Assist with lead generation programs, including refinement of lead database, telephoning companies to mine information, and general database building and maintenance
  • Create campaigns from initial concept through completion for each content area, generating targeted leads, managing campaigns, and running post-campaign measurement
  • Use all available resources (e.g., LinkedIn, ZoomInfo, conference lists, etc.) to determine target title names and contact information from target companies
  • Help maintain database integrity of CRM system, including database cleansing
  • Track and analyze ROI and effectiveness of efforts
  • Update systems to help determine Marketing Qualified Leads
  • Set up and measure campaigns in iCiDIGITAL’s marketing automation platform
QUALIFICATIONS:
  • 2+ years of B2B lead generation marketing experience
  • Experience with digital marketing solutions for lead generation
  • Vast knowledge of CRM systems (salesforce.com) for lead and contact management
  • Knowledge of Outreach (or like tool) for marketing automation
  • Strong written and verbal communication skills
  • Strong organizational skills and attention to detail
  • Ability to influence colleagues to meet tight deadlines
  • Sales experience helpful (but not required)
PREFERRED SKILLS & TECHNOLOGIES:

Must have experience with CRM systems (e.g. Salesforce) and marketing automation systems (e.g., Outreach, HubSpot, Pardot).

TRAVEL REQUIREMENTS:

Minimal travel may be required.

PHYSICAL DEMANDS REQUIREMENTS:

Common office/desk environment that involves long periods of time at a stationery desk with extensive computer work that requires repetitive motion of the wrists, hands, and/or fingers.

iCiDIGITAL provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. iCiDIGITAL complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.