2017 Industry Trends Report

Insights and Trends from Your Peers

In the weeks leading up to Adobe Summit, and while onsite at the show, we asked industry professionals to participate in our second annual “State of the Industry” survey.

We carefully reviewed the answers we received. In order to help you better understand the industry landscape, we are sharing our insights derived from the results.

In this report you will learn:

  • Which key capabilities marketers are adding to their toolbox
  • The importance of data in creating customer experience
  • What are the top initiatives our industry is focused on

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