12 Rules of Brand Digital Commerce

Adweek and Brandweek are the leading news, events, and insights platforms serving the brand marketing ecosystem. The Adweek / Brandweek Insights Group regularly publishes thought leadership reports on the most critical trends and developments affecting marketers today.

As the digital retail revolution accelerates, consumer goods brands are increasingly asking: “What do we need to do right now about digital commerce—particularly direct-to-consumer—to be ready for the next decade?”

To answer that question, they conducted the most comprehensive and authoritative study of Brand Digital Commerce published to date. Methodology included:

  • Largest quantitative study of marketrs & e-commerce professionals
  • Interviews with Brand Marketers and P&L Owners
  • Secondary research
  • Official “Contributing Partners”
Download the report for insightful Brand Digital Commerce findings.

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