Adweek and Brandweek are the leading news, events, and insights platforms serving the brand marketing ecosystem. The Adweek / Brandweek Insights Group regularly publishes thought leadership reports on the most critical trends and developments affecting marketers today.
As the digital retail revolution accelerates, consumer goods brands are increasingly asking: “What do we need to do right now about digital commerce—particularly direct-to-consumer—to be ready for the next decade?”
To answer that question, they conducted the most comprehensive and authoritative study of Brand Digital Commerce published to date. Methodology included:
- Largest quantitative study of marketrs & e-commerce professionals
- Interviews with Brand Marketers and P&L Owners
- Secondary research
- Official “Contributing Partners”