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Digital Commerce

12 Rules of Brand Digital Commerce 
Adweek and Brandweek are the leading news, events and insights platforms serving the brand marketing ecosystem. The Adweek / Brandweek Insights Group regularly publishes thought leadership reports on the most critical trends and developments affecting marketers today.

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Analytics

How to Build a Solid Analytics Foundation 
Even with machine learning and predictive modeling grabbing headlines in the digital analytics community, many organizations are still investing in building the very foundations of their digital analytics programs. Fortunately, these problems can be remedied. While doing so requires the investment of both time and money, the return on that investment will be more than worth it.

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Digital Transformation

A Marketer’s Guide to Digital Transformation
To better understand the customer experience (CX) revolution that’s taken place over the past five years, AdWeek conducted in-depth research into how CX affects the brand marketing ecosystem, including in-depth discussions with more than 30 senior executives at technology providers, brand marketers and agencies.

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Industry Trends

2017 Industry Trends Report
While on-site at Adobe Summit 2017, we asked industry professionals to participate in our annual “Industry Trends” survey. We carefully reviewed the answers and compared them to last year’s results. To help you better understand the industry landscape, we are sharing our insights, as well as trends that have emerged from a year-over-year comparison.

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