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Digital Transformation

A Marketer’s Guide to Digital Transformation
To better understand the customer experience (CX) revolution that’s taken place over the past five years, AdWeek conducted in-depth research into how CX affects the brand marketing ecosystem, including in-depth discussions with more than 30 senior executives at technology providers, brand marketers and agencies.


Industry Trends

2017 Industry Trends Report
While on-site at Adobe Summit 2017, we asked industry professionals to participate in our annual “Industry Trends” survey. We carefully reviewed the answers and compared them to last year’s results. To help you better understand the industry landscape, we are sharing our insights, as well as trends that have emerged from a year-over-year comparison.


User Experience

10 Simple User Experience Best Practices 
Regular user testing can be essential in pointing out friction points you may not know exist. Explore 10 of the top UX/UI best practices and the science behind them.


Adobe Experience Manager

7 Key Capabilities of Adobe Experience Manager 
The future of digital marketing is customer experience, content marketing, and social media. Making each of these a part of your overall marketing strategy is essential and AEM could be the solution.